Privacy Policy

Your privacy is important to us. We've listed our privacy policy below, but if you'd like to discuss it with a real person, don't hesitate to either drop us an email or give us a call and we'll be happy to talk it through with you.

Who we are

Loom & Last is a trusted online retailer founded in 2007. Our HQ can be found here:

Loom & Last

Richmond Old Dairy
IP12 2BU

How we use your data

If you decide to purchase from us, we’ll need to take some of your personal information so that we’re able to process your order.  This includes your name, billing and delivery address, contact details and payment information. We’ll only ever use this data to enable us to complete your order or improve your user experience, unless you specify otherwise. We may use some third-party service providers to help to us fulfil your order.

We also use your data for marketing and research purposes where you’ve given us consent to do so. Sometimes our marketing can be targeted based on products that you’ve already ordered or shown an interest in. We will only ever add you to our mailing list with your permission, and you can opt out at any point. 

To help improve your user experience, we may use technology to track the patterns of behaviour of visitors to our site. This includes using cookies - data which is stored on your browser software. Certain cookies are critical to the function of the website e.g. the ones that keep you logged into your account, but if you wish you can switch off this function using the security settings in your browser.

In line with the latest data privacy legislation (GDPR), we take all reasonable steps to keep your data safe and secure. You are welcome to contact us if you’re ever concerned or curious about any aspect of this policy, or if you simply have a question about how we handle your data.

Third parties

We occasionally share your data with trusted third-parties to help us fulfil your order and/or improve your user experience. We will never sell your data to third-parties. Here are some examples of the reasons why we’d share your data:

Processing payments

To securely process your payment we’re required to use a fully PCI compliant third-party, who in our case is either Sagepay or PayPal.


In some cases, your order will be fulfilled by one of our suppliers. To do this we’ll need to share with them your contact details to enable them to make a delivery.

Email marketing

We use an email marketing platform to enable us to efficiently send out marketing emails to users that have opted in to our mailing list. The platform is fully GDPR compliant and any data stored there is secure.

Market research

Very occasionally we’ll ask you to take part in market research surveys. When we do, we’ll ask you to complete the research through a third-party website. We only use reputable, GDPR compliant organisations to do this. 


While you’re browsing our website, we’ll use cookies to track your behaviour. This helps us to improve our website and ultimately your user experience. All data that we keep will be anonymised and collated in applications such as Google Analytics where it will be kept securely. If you’d prefer us not to track cookies – you can opt out of these in your browser’s settings, however this will affect critical functions of the website. 


We are always keen to know what our customers are saying about us, so we’ve teamed up with Feefo to help us gather reviews and feedback on our products. To do this, we need to share your name, email and order data with them. All data sent to Feefo is done so safely and securely. 

Customer service

Some of our on-site widgets are provided by third-parties. If you use our live chat feature, any data you provide through it will be stored on a third-party website securely. 


Your consent

We will only ever use your data with your consent. By supplying us with data for the purposes of placing your order, you are giving your implied consent for us to use this and share it with our third-party suppliers where it’s necessary.

We will only ever email you for marketing purposes if you have opted in to our mailing list.

You have the right to be forgotten. If at any time you’d like to know which data we hold on you, what we do with it, or make a request for us to delete your data, please get in contact and we’ll assist you with any requests personally.

Changes to this policy

We reserve the right to change this policy at any time without notice. We’ll notify you by email if there are any significant updates to the way we handle or process your data.


If you have any questions or concerns about our policies, please feel free to contact us by phone, or send an email to